Episode

34

Blake Lawrence built the largest NIL marketplace after playing football at Nebraska

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Blake Lawrence

Blake Lawrence is the Co-founder and CEO of Opendorse, the leading NIL marketplace connecting college athletes, brands, and fans.

Episode Description

Blake Lawrence is the Co-founder and CEO of Opendorse, the leading NIL marketplace connecting college athletes, brands, and fans. Opendorse has been around since 2012, however the legalities of name, image, and likeness (NIL) to student-athletes only became available on June 31st, 2021. The former University of Nebraska-Lincoln linebacker was ahead of the curve with his time working with the NIL for professional athletes and transitioning into the collegiate market when the opportunity arose. Hear from the CEO who is at the forefront of a new era in college sports chat about “interviewing” for a job while in the spotlight, revenue analysis of NIL on campuses, what he hopes for the legislative future of NIL, and more.

Episode Breakdown

0:00- Intro

1:42- Blake’s time at Nebraska

3:00- “The rules of society apply to athletes”

8:24- NIL and the journey of Opendorse

12:53- Who is actually benefiting from NIL? Revenue

17:30- NIL revenue breakdown

18:55- is NIL disrupting locker room dysfunction

22:00- The Juju-Smith Schuster use case

23:25- Blake's view on the big legislative decisions coming up

26:40- Blake’s Playlist

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