Blake Lawrence is the Co-founder and CEO of Opendorse, the leading NIL marketplace connecting college athletes, brands, and fans. Opendorse has been around since 2012, however the legalities of name, image, and likeness (NIL) to student-athletes only became available on June 31st, 2021. The former University of Nebraska-Lincoln linebacker was ahead of the curve with his time working with the NIL for professional athletes and transitioning into the collegiate market when the opportunity arose. Hear from the CEO who is at the forefront of a new era in college sports chat about “interviewing” for a job while in the spotlight, revenue analysis of NIL on campuses, what he hopes for the legislative future of NIL, and more.