Business Covered By Your Favorite Athletes

Athletes & Assets™ is where elite athletes chat about business through curated, exclusive content.

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Become a part of the Athletes & Assets™ community to learn about business through elite athletes making impact off the court, field, or arena.

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Your favorite athletes know more about business than you think

Athletes & Assets™ is a fun and space to learn about business through elite athletes. From venture capital, real estate, tech, broadcasting, fashion, to DJ-ing; we give athletes a platform to teach a business topic as well as allow the audience to understand them on a personal level.

Latest Episodes

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Changing AAU Basketball With Technology | Crystal McCrary

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Fundraising For Your Startup is HARD

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Breaking Down The POWER LAW

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The Most Fascinating Position Group In The NFL

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Colorado Football is Revolutionizing Media

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Kuz Control: The Newsletter of The Future

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An NIL Masterclass with March Madness LEGEND Kris Jenkins

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Why Giants DE Kayvon Thibadeaux Just Set A New Standard In Investing

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Entrepreneurship Will Want To Make You Quit

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This AI Vending Machine Will Blow Your Mind | Lamarr Houston

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Breaking Down The Colin Kaepernick Controversy

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"Kobe Saw My Bank Account And Cussed Me Out" |Tarik Black

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Your Favorite Olympian Works A Desk Job Like You

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$9M Raised! Arizona Basketball Star Stone Gettings Launches Crytpo-AI Startup

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Is An MBA Worth It? Business School From An Athlete’s Perspective

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How 49ers DE Alex Barrett Makes Money While Playing… Using AI??

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Lakers Forward Taurean Prince is Building A Dog Breeding Empire | pt. 1

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Why Thaddeus Young Is One The NBA’s Best Investors

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4 Athletes Building Badass Companies - Athlete to Entrepreneur Series

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Collecting the World's Fines Wines w/Super Bowl Champion Will Blackmon

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Hear From Our Community

The testimonials from our listeners and participating athletes underscore the transformative learning and connections fostered through 'Athletes and Assets'. Their words reflect the essence and the value ingrained in every episode

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Matt Ryan

Shooting Guard, New Orleans Pelicans

“A&A is becoming the go-to media platform for both current and former athletes to share their passions and business interests. Noah is cultivating a network that provides exclusive opportunities from within while simultaneously inviting listeners to engage and learn from the very athletes they have watched for years.”

Chase Griffin

Quarterback, UCLA Football

"With Athletes & Assets, Noah Lack has created the content and community platform that business-minded athletes have been longing for. Not only are the interviews well-produced and informative, but it is a community forum for like-minded athletes to enter into value-creating collaborations between us."

Simone Charley

Forward, Angel City FC

"One of the most creative podcasts I've been on. Loved talking business and brainstorming a sports media company with Athletes & Assets. Thanks for having me... this was so fun!!"

Bradley Klahn

2010 NCAA Singles National Champion

Athletes and Assets is providing business – minded athletes with an opportunity to share knowledge and connect with peers, while educating on who they are outside of the sport through creative, engaging content.