Attorney, award winning filmmaker,  best selling author, and Co-Founder of GameUp Crystal McCrary joins the community to chat about building “The Amazon for Youth Basketball”. Crystal and her son, Orlando Magic Point Guard Cole Anthony, are building a marketplace that connects kids and their parents to the trainers, teams, and resources that fit their current skill level. That app has been in Beta but will be launching soon. We chat about the challenges of youth basketball, entrepreneurship, and where the future of Youth Sports is heading via technology.The views and opinions expressed in this video are solely those of the individuals featured and do not necessarily represent the views or opinions of Athletes & Assets. We do not accept liability for any advice given in this video, and viewers are encouraged to seek professional guidance before making any business decisions. Additionally, the participation of athletes in this video does not imply endorsement or sponsorship by their respective employers.