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Athletes & Assets™ is where elite athletes share business advice through curated, exclusive content.

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Become a part of the Athletes & Assets™ community to learn about business through elite athletes making impact off the court, field, or arena.

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Your favorite athletes know more about business than you think

Athletes & Assets™ is a fun and space to learn about business through elite athletes. From venture capital, real estate, tech, broadcasting, fashion, to DJ-ing; we give athletes a platform to teach a business topic as well as allow the audience to understand them on a personal level.

Latest Episodes

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Reliving the Gamestop Saga with Colts Linebacker Segun Olubi

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Investing in the Midwest With Carolina Panthers Defensive End Chris Wormley

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How Joe Montana Became One Of The Greatest Venture Capitalists

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Why NFL WR Marques Colston Is Going ALL IN On Investing

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These Small Businesses Are Raking in CASH w/ NFL QB Jeff Driskel

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Building A Company Off Of March Madness

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How Coffee & Soccer Can Be A Million Dollar Combination w/ Olympian Melissa Ortiz

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The Struggles of Small Business Owners w/ Former Pro-Basketball Player Truck Bryant

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These Active Athletes Are Venture Capitalists...

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These 3 Athletes Started Tech Companies - Will They Succeed??

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Luka Garza on his NFT Marketplace and Belief in Web3 Mainstream Adoption

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Powerful Newsletter Grow Tips with ex-Pro Basketball Player Malcolm Lemmons

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Practicing our Sales Pitch with G-League Hooper Eron Gordon

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The FIRST Apple Vision Pro Review For Athletes…

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Investments Active NBA Players Have Made With New Orleans Pelicans Shooting Guard Matt Ryan

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VCs Invest In Dumb Things… The Enhanced Games May Be The Dumbest

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How To Navigate New Business Opportunities With NWSL STAR Maria Sanchez

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Financial Spending and 401k tips with Chicago Bears Running Back Khari Blasingame

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The Craziest Thing About NIL No One Is Talking About Enough

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NFL Pro Bowler Justin Forsett is OBSESSED with the customer

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Hear From Our Community

The testimonials from our listeners and participating athletes underscore the transformative learning and connections fostered through 'Athletes and Assets'. Their words reflect the essence and the value ingrained in every episode

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Matt Ryan

Shooting Guard, New Orleans Pelicans

“A&A is becoming the go-to media platform for both current and former athletes to share their passions and business interests. Noah is cultivating a network that provides exclusive opportunities from within while simultaneously inviting listeners to engage and learn from the very athletes they have watched for years.”

Chase Griffin

Quarterback, UCLA Football

"With Athletes & Assets, Noah Lack has created the content and community platform that business-minded athletes have been longing for. Not only are the interviews well-produced and informative, but it is a community forum for like-minded athletes to enter into value-creating collaborations between us."

Simone Charley

Forward, Angel City FC

"One of the most creative podcasts I've been on. Loved talking business and brainstorming a sports media company with Athletes & Assets. Thanks for having me... this was so fun!!"

Bradley Klahn

2010 NCAA Singles National Champion

Athletes and Assets is providing business – minded athletes with an opportunity to share knowledge and connect with peers, while educating on who they are outside of the sport through creative, engaging content.