Ownership Starts in Writing.
Use our equity agreement template to secure ownership. Used by companies and athletes. Enter your email to receive the template
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THE IMPORTANCE OF EQUITY AGREEMENTS

I really like for everyone to have concrete deliverables, so everyone goes in with the same understanding.
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Daniel Scharff
Founder/CEO, Startup CPG

When it comes to equity, I just ask. The real question is what value you can bring beyond your capital.
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Jaylon Smith
NFL, Oura Ring Investor
WHAT'S INSIDE AN EQUITY AGREEMENT?
Every equity agreement needs three things...
1
Deliverables
What am I providing to the company?
2
Compensation
How much are my deliverables worth?
3
Vesting Schedule
Over what period of time do I earn my shares?
Deliverables
What am I providing to the company?
Clearly define what you’re committing to in the partnership. This can include using your name, image, and likeness (NIL), posting on social media, making introductions, or providing feedback. The more specific and measurable your deliverables are, the easier it is for both sides to track performance.
1
NIL
Grant rights to your name, image, and likeness
Social Media
Publish one (1) instagram post per month
Customer Intros
Make two (2) introductions per quarter
Compensation
How much are my deliverables worth?
Determine how your contributions translate into value. Compensation is typically offered as equity, shares, or a mix of equity and cash incentives. This could look like a percentage of the company, a fixed number of shares, or bonuses tied to performance outcomes like customer conversions.
2
1.25%
1788 Shares

Kinetic Brew
Electrolyte-rich sparkling juices crafted for post-workout recovery and natural hydration.
Equity Offered:
1.250%
Share Amount:
1788
Est. Cash Value:
$432,575
Vesting Schedule
Over what period of time do I earn my shares?
Define when and how you actually earn your equity over time. Most agreements vest over 1–3 years, with a small portion granted upfront and the rest earned gradually on continued involvement or performance milestones.
3
2026
+0.25%
Equity Vested
What it Looks Like on Paper
This is a snapshot taken from a recent equity agreement
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potential other assistance being a bonus to the stated agreement.
2. Consideration As the only consideration due Brand Ambassador for Services, subject to approval by the Company's Board of Directors (the "Board"), the Company anticipates granting Brand Ambassador
the right to purchase 21,158 shares of the Company's common stock
will include a two (2) year vesting schedule
The first four (4) months of the Grant (equivalent to
0.0832%, or 0.0208%
quarterly performance evaluations
Full use of Name, Image, and Likeness
Three Prospective customer introduction a quarter
Here is an example of a successful vesting period by an athlete:
Activity
Result
Three prospective customer introduction a quarter
Meets
Build Ownership.
Come prepared to secure the right partnership. Enter your email to receive the template.
I agree to the Click-Through Terms
