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Ownership Starts in Writing.

Use our equity agreement template to secure ownership. Used by companies and athletes. Enter your email to receive the template

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THE IMPORTANCE OF EQUITY AGREEMENTS

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I really like for everyone to have concrete deliverables, so everyone goes in with the same understanding.

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Daniel Scharff
Founder/CEO, Startup CPG

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When it comes to equity, I just ask. The real question is what value you can bring beyond your capital.

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Jaylon Smith
NFL, Oura Ring Investor

WHAT'S INSIDE AN EQUITY AGREEMENT?

Every equity agreement needs three things...

1

Deliverables

What am I providing to the company?

2

Compensation

How much are my deliverables worth?

3

Vesting Schedule

Over what period of time do I earn my shares?

Deliverables

What am I providing to the company?

Clearly define what you’re committing to in the partnership. This can include using your name, image, and likeness (NIL), posting on social media, making introductions, or providing feedback. The more specific and measurable your deliverables are, the easier it is for both sides to track performance.

1

NIL

Grant rights to your name, image, and likeness

Social Media

Publish one (1) instagram post per month

Customer Intros

Make two (2) introductions per quarter

Compensation

How much are my deliverables worth?

Determine how your contributions translate into value. Compensation is typically offered as equity, shares, or a mix of equity and cash incentives. This could look like a percentage of the company, a fixed number of shares, or bonuses tied to performance outcomes like customer conversions.

2

1.25%

1788 Shares

Kinetic Brew

Electrolyte-rich sparkling juices crafted for post-workout recovery and natural hydration.

Equity Offered:

1.250%


Share Amount:

1788


Est. Cash Value:

$432,575

Vesting Schedule

Over what period of time do I earn my shares?

Define when and how you actually earn your equity over time. Most agreements vest over 1–3 years, with a small portion granted upfront and the rest earned gradually on continued involvement or performance milestones.

3

2026

+0.25%

Equity Vested

2024
2025
2026
2027
2028

What it Looks Like on Paper

This is a snapshot taken from a recent equity agreement

Hover to See Details

potential other assistance being a bonus to the stated agreement.

2. Consideration As the only consideration due Brand Ambassador for Services, subject to approval by the Company's Board of Directors (the "Board"), the Company anticipates granting Brand Ambassador

the right to purchase 21,158 shares of the Company's common stock

Compensation

(equal to 0.5% of the issued and outstanding shares as of the date of grant) (the "Grant") at $0.00001 per share as the current fair market value as determined by the Board. The anticipated Grant will be governed by the terms and conditions of Athletes in Residence's grant agreement, and

will include a two (2) year vesting schedule

Vesting Schedule

, under which the shares will vest in accordance with performance checkpoints stated below, subject to the Athlete's continuous service under this Agreement as of each such date.

The first four (4) months of the Grant (equivalent to

0.0832%, or 0.0208%

This percentage is guaranteed to this particular athlete upfront

per month) shall be deemed fully vested and non-forfeitable, regardless of performance. Thereafter, continued vesting will be subject to

quarterly performance evaluations

Part of Vesting Schedule

conducted by the Company. The Company shall notify the Brand Ambassador in writing of the outcome of each evaluation (pass or fail), and both parties are encouraged to maintain open verbal communication throughout the term. Vesting will be assessed based on the performance expectations outlined in Section 1 (Services) above. To successfully vest in a quarterly period, the athlete needs to perform the deliverables below categories every four months, performing one successful action in that category during the vesting period. The categories are:

Full use of Name, Image, and Likeness

Deliverables


Three Prospective customer introduction a quarter

Deliverables



Here is an example of a successful vesting period by an athlete:

Activity

Result

Three prospective customer introduction a quarter

Meets

Brand Ambassador will also be entitled to reimbursement for reasonable, documented expenses for which Brand Ambassador receives prior approval from Company. Ownership. Company owns, and Brand Ambassador hereby assigns to Company, all works of authorship, technology, inventions, intellectual property and related rights (including all rights to priority and rights to file patent applications and/or registered designs) throughout the world that arise in whole or part out of, or in connection with, the Services or any Proprietary Information ("Inventions"). Brand Ambassador agrees to, upon Company's request, execute and deliver to Company any documents deemed necessary by Company to perfect its rights in the Inventions

Build Ownership.

Come prepared to secure the right partnership. Enter your email to receive the template.

I agree to the Click-Through Terms

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We encourage you to conduct thorough due diligence and consult with financial advisors before making any endorsement or investment decisions. Our role is to list opportunities; the choice to pursue them rests with you.

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