Former professional soccer player turned now broadcaster and social media influencer Melissa Ortiz is always prepped and ready to go... partially because she has her own coffee company. Melissa is the founder of Kickoff Coffee Co which has combined the soccer community and its love for coffee into a brand that serves this growing niche. We chat about what is takes to run a coffee company and how when building an audience and community, you can also build a product that people want in real time.