Episode

103

Changing The Future of College Sports Media w/ Adam Breneman

LISTEN ON:

YouTube iconSpotify iconApple Podcast iconInstagram icon

Adam Breneman

We chat about the content flywheel, the nuances of managing talent, what’s next for The College Sports Co. and more.

Episode Description

Yesterday Noah broke down the power of "The Athlete Flywheel". You can read the 1 min explanation here- https://lnkd.in/dBDFuaq7

Adam Breneman is perfect example of the flywheel in action. Adam is a former All-American Tight End at Penn State University, Broadcaster for CBS Sports + Big Ten Network, Podcast Host, and Co-Founder at Mercury. Adam is looking to bring an athlete driven media approach to the diehard college markets that need it. We chat about the content flywheel, the nuances of managing talent, what’s next for The College Sports Co. and more. Oh yes that's not a typo, we broke the news on Athletes & Assets™ first! Mercury is no longer Mercury, it’s the College Sports Co. 🙌

Our full episode can be found here - https://lnkd.in/d-uU63Pd

Please like, subscribe, and tell a friend!Check out - https://lnkd.in/diJNPmPs

Episode Breakdown

0:00 - Welcome Adam Breneman To Athletes & Assets!

3:00 - Forming A Media Team - Finding Editors

8:45 - Podcaster Or Entrepreneur - Why Not Both??

12:20 - Content Flywheel

14:30 - Brand Building Awareness While Playing

17:45 - Co-Founding Mercury - History Of The Company

22:45 - Adam’s BIG Announcement!

25:30 - Staying Alive As A Company

29:30 - Managing Talent - Aligning Incentives

33:00 - Equity & Revenue Share

37:00 - Biggest Lessons Learned From Being A Co-Founder & Operator

41:00 - School’s That Adam Works With43:15  - 5 Year Vision

46:25 - How To Get Will Compton On The Pod

47:30 - Thanks For Joining Adam! Like & Subscribe!

Join the community

Become a part of the Athletes & Assets™ community and never miss an episode.

More Episodes

View all episodes

Evan Kravetz: Pitcher in the Cincinnati Reds Organization and Investment Banking/Athlete Impact Investing with Entoro Capital

There are not many people on this planet who can throw a sub 90mph fastball, raise capital for their investment banking firm, and give sound asset management advice in the same day.

Learn more

4/1/2021

$9M Raised! Arizona Basketball Star Stone Gettings Launches Crytpo-AI Startup

Discussion the intersection between AI and Crypto

Learn more

7/19/2024

Ben Gardner shares insights on the Dallas Cowboys, A16z, and investing in sports technology at Will Ventures

At 6’5 270 Ibs with speed and agility, Ben Gardner might be the most physically imposing investor in the world. The former Dallas Cowboy and San Diego Charger spent over 5 years as a Consumer and Business Development partner.

Learn more

10/10/2022