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Founder-led Content Grows a Small Company | Melissa Ortiz

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Melissa Ortiz

Founder-led content for the win

Episode Description

Former Olympian, Professional Soccer Player, Broadcaster, and Co-Founder of Kickoff Coffee Melissa Ortiz rejoins the podcast to chat about leveraging content to build a small brand. We give examples of companies leveraging founder-led content, different content styles that we’ve seen work, and stories of “karma” in entrepreneurship Melissa has experienced.

Episode Breakdown

00:46 - Introduction

‍03:24 - The Journey Begins

‍06:35 - Finding Your Voice

‍11:03 - Community Connections

‍15:48 - Overcoming Challenges

‍20:58 - Lessons from Soccer

‍26:44 - Building a Brand

‍31:35 - The Power of Video

‍36:12 - Investor Conversations

‍41:21 - Entrepreneurial Stories

‍45:58 - Future Roadmap

‍50:08 - Closing Thoughts

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