Giorgio Di Bonaventura, (DiBo) is one of the most interesting athletes you've never heard of. The Italian guard plays for Luis basketball club in Rome, and is a member of Italy's 3x3 national basketball team. While DiBo became one of Italy's top players in his class, he knew there was more life outside the court. He took a risk, landed as a contestant on Uomini e Donne (Italian bachelorette), and quickly became a crowd favorite. The world of outside opportunity he hoped for overwhelmingly arrived and leveraged the momentum he had to start one of Italy's premier event hosting companies, icarus (https://icarus.events/). DiBo chats about the passion of Italian basketball, how TV set him for professional success, and the technicalities of creating a party where everyone has a good time.