When Jeron Artest was thirteen years old, he created his first video game which become so popular his opponents at AAU tournaments starting playing it. Fast forward a decade later, Jeron is the now the Founder/CEO of TestJar Labs, a gaming studio looking to build the next generation of games for consumers. Jeron's love for the gaming industry has somehow outshined his elite basketball pedigree as we chat about the tools that are allowing more rapid game development, how athletes can become great game designers, as well as compare the free to play vs. play to earn gaming models.