For the past two decades, Rich Medina has cemented his reputation as an elite DJ, one of few on the planet capable of taking audiences worldwide on a sonic journey through hip-hop, house, soul, afrobeat, funk, breaks and dance classics. But there is more than meets the eye. Rich was also all-ivy league forward for Cornell’s basketball team. Additionally, post-college Rich was brought up in the “marines of corporate sales” at Proctor and Gamble. He is truly a man that has seen a lot, knows a lot, and has plenty of wisdom to share. We talk hoops, how Cornell prepared him professionally, as well as the administrative efforts of being an internationally recognized DJ.