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3

Trey Phills: Professional Basketball Player and Lifestyle Creator on Tik Tok

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Trey Phills

Have you ever wondered how people make money on Tik Tok?

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Episode Description

Have you ever wondered how people make money on Tik Tok? Trey Phills has taken the education and basketball skillset he harnessed at Yale University to not only become a professional basketball player, but to also become a well-known figure on Tik Tok that is changing the way the public sees the common pro athlete. This is an incredible episode that peels back the curtain on the business side of social media and how just a simple set of videos can change someone's life to the point where they make money from... simply telling their stories?

Episode Breakdown

0:00 - Introduction

2:27- Trey's Background and "The Hoop State"

6:00- Getting recruited by the Ivy League

9:20- The booming talent level in the Ivy

12:35- Arriving at Yale

15:25- Balancing ball and books- non-preferential treatment

20:35- Trey's March Madness experience + Taurean Prince famous sound bite

22:30- The development of Miye Oni- Utah Jazz Guard

24:35- The viral photoshoot- (Huffington Post, Teen Vogue, Essence Magazine)

29:00- Trey's professional basketball experience up to date

32:55- Trey's craziest story

35:25- The ups and downs of the professional basketball journey

Tik Tok Segment - (Must Listen)

40:48- The Genesis of @Tphills/ Barbershop Tik Tok Clip

43:30- The Tik Tok Algorithm explained

45:20- Getting serious- Bleacher Report changes Trey's life

47:00- How to go viral on Tik Tok

49:00- Interacting with David Dobrik online

50:38- How to make money on Tik Tok

53:10- Trey announces a big partnership

53:40- Don't call Trey an influencer

54:30- The business of social media- Why Vine failed

56:48- The Big Takeaway- Episode 3

1:01:50- Trey's Playlist

1:03:52- Outro

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