A common act that happens especially in business, particularly startups is "Cargo Culting". By definition Cargo Culting is an approach that copies an existing "successful" approach without properly analyzing and understanding it. Athletes do this in many different ways, and get screwed as a result. Amobi Okugo, Former MLS Professional and Founder Of A Frugal Athlete joins Noah a guest co-host to break down threads vs. twitter, examples of Cargo Culting, and how athletes must avoid it at all costs.